CRM - Seradex ERP Solutions

What is CRM? Customer Relationship Management, or CRM, is a term for activities help you organize and manage customer relationships. Companies are turning to CRM systems to gain a better understanding of their customer's wants and needs. CRM allows companies to analyze information about customers' buying histories, preferences and complaints so they can better anticipate what customers will want. The goal is to instill greater customer loyalty. CRM systems collect data from every customer interaction including phone, mail, web or field.

CRM benefits include:

• Identifying the most profitable customers
• Keeping all relevant information in one easy to access system
• Increased marketing and selling opportunities
• Faster response to customer inquiries
• Receiving customer feedback that leads to new and improved products or services
• Evaluating marketing effectiveness - tracking lead sources and costs

Seradex ERP & CRM

Seradex ERP has many powerful features to help you identify and retain profitable customers. So a significant sub set of a true CRM system is already in Seradex including:

•Detailed sales and margin information by customer, by product
•Tracking quotes issued by customer with lead source and won lost reason codes
•The ability to issue and ship to agreed due dates
•On line customer order status is available
•Powerful configuration software to allow the customer to choose the specific product options desired

Seradex ERP and GoldMine, Microsoft and ACCPAC CRM

Many companies may want more functionality than Seradex offers out of the box. For these customers Seradex offers complete integration to several$title="| Award Winning CRM software products including GoldMine, Microsoft and ACCPAC CRM. Specifically designed to meet the needs of sales and marketing teams, these products offers full workgroup security, network support and synchronization technology for remote employees in addition to full sales and marketing automation. Check out the following features:

• Integration with Microsoft Outlook so all customer e-mail correspondence is linked to customer records.
• Literature Fulfillment Center for managing literature requests and marketing collateral
• Advanced synchronization features for remote users
• Account management: All contact information can be collected, viewed and analyzed
• Sales automation: enables easy tracking of opportunities, prospects, close dates, revenue potential and sales pipeline
• Marketing automation: Automatic, phased marketing and sales emails or letters to customers and prospects
• Marketing ROI: Analysis tools measure cost effectiveness of every trade show, advertisement or telemarketing campaigns