Seradex ERP Partners
Seradex offers our resellers a program called VAR Xpress. How does this work?
The financial success of Seradex is dependent on helping our resellers expand their businesses. Very simply VAR Xpress helps resellers increase revenues. Specifically, we help resellers create demand, develop a marketing strategy, and structure their organizations for greater success.
How does your model help VAR's achieve profitable growth?
Our model concentrates on the reseller.Our resellers are small to medium-sized with either strong sales or strong technical departments. Consequently, many have not developed a strategic marketing plan, and we help them consider some of the broader issues. We offer resellers a service that facilitates development of their market strategies and tactical implementation plans. We can also help them in areas like customer service, marketing communications, and ERP project management.
So you think it is better to tailor programs to each resellers needs rather than a one-size-fits-all approach?
Absolutely. The one-size-fits-all approach fits the needs of one out of 10 customers.
What sort of reseller programs pack the most punch?
Seradex invests in solid training and development so that the VAR is as competent as our own direct sales force. This is where most vendors try to cut corners. Seradex thinks of their resellers as their own employees so there is a far higher chance of channel success. Seradex has a successful consulting organization, it is in both Seradex and the resellers best interests that knowledge is shared. Train those people so they can sell. They are not the competitors; the resellers success is the our success. The mindset of some organizations is limited to short-range goals that do not, in the end, really work. Some vendors think they can make money through the channel without any investment in their reselling partners. What does Seradex look for in a reseller?
If you are a big company like ACCPAC or Microsoft, getting all the resellers to compete among themselves is a great strategy. If you are a smaller company like Seradex, we realize there are 10,000 resellers in the U.S. To narrow down the field, we need to know: Does the reseller have vertical marketing expertise? Do they possess both general technical expertise as well as technical knowledge specific to your product? Are they willing to focus on your product? Are they limited to specific regions?
What other Partners does Seradex work with?
Seradex works with Financial Accounting developers, CAD Software company and operating system and database companies.
Today is Wednesday 03rd of December 2008 05:38 PM EST
